To say that Columbus entrepreneur Victoria Calderon wears many hats is an understatement. In addition to co-owning two successful businesses with her sister, Virginia Nunes Gutierrez, Victoria is a marketing expert, policy advocate and published author with more than 10 years of experience in the media, corporate, non-profit and small business sectors. Victoria is also a first-generation immigrant from Venezuela who is fluent in Spanish, English and Brazilian Portuguese.
Women-led small businesses have a tremendously positive impact not only within their own communities, but across the small business landscape nationwide.
Even so, many obstacles remain, particularly in the area of financing. Because adequate capitalization is vital in operating and growing a company, this is a challenge which must be faced head-on for the business to succeed.
Fortunately, there are a number of steps women entrepreneurs can take to address this issue and help ensure that it doesn't become a stumbling block.
As a tool, digital media’s ability to appeal to niche audiences is unparalleled. Susana Baumann is an entrepreneur who capitalized on its power to help an underserved group she herself is a part of: Latina businesswomen.
LatinasInBusiness.us, or LIBizus, is an initiative of LCS Worldwide Language and Multicultural Marketing Communications, a small business Baumann started nearly 20 years ago.