Women's entrepreneurship

Keeping kids engaged, curious and confident throughout virtual learning and lockdowns is a task many parents and schools have struggled with over the past 10 months. Fortunately, Virginia small business owner Ellen Victoria Luckey is well equipped to help her community tackle the issue. 

When Dr. Shelley Cooper launched her telehealth consulting business Diversity Telehealth LLC in Kansas City, Mo. in 2015, she knew she’d face an uphill battle due to the nature of her work. “‘What is telehealth, and how does it work?’—Those are the questions I get all the time,” says Dr. Cooper. “But I’m here to tell you about the lifesaving benefits it can provide, and why you should care about it.”

Ten years ago, Sway Soturi woke up to find that her face had swollen “to the size of a watermelon.” After speaking with doctors and friends, she decided to cut out inflammatory ingredients like gluten and dairy from her diet. 

After 15 years working in the restaurant industry and battling an eating disorder, Sway had to re-define nutrition and her relationship with food. Over the next few years, she shifted to a wellness mindset becoming a personal trainer and cooking with more natural and local ingredients. 

In the nine months following the initial coronavirus outbreak, small business owners across the United States continue to struggle to keep up with the changing demands of the global health crisis. From adapting business plans to launching new business ideas, entrepreneurs have been forced to be quick on their feet—or perish.

As the owner of a catering company, Nicole Jordan has seen an extreme decline in contracts and income since the start of the COVID-19 pandemic. Fortunately for this Illinois-based small business owner, as a former banker she is well connected to the financial resources in her community.

Tammy McDaniel started working in travel management after serving in the Iowa National Guard for five years and the U.S. Air Force for more than two years, but she’s always had a curiosity and passion for the travel industry. As a young woman who vacationed with her family every year, she found travel booking to be an interesting way to make a living. She sought opportunities to help her learn more about travel management, and eventually she opened Tammy’s Journeys in Fort Walton Beach, Fla. 

Guana Stamps, owner of Keep it Moving & Associates LLC in Chicago, Ill. opened her limousine service with the idea of offering a safe, reliable way of transportation for her clients. Keep it Moving is a pet friendly car service, which is an uncommon feature in the transportation business and sets her apart from the local competition.