Elizabeth James has a soft spot for small businesses.
“I understand that the small businesses of this country are not only a place to work, but are the culmination of someone's dreams and aspirations,” she says. Elizabeth’s family owned businesses and she attended University of California’s School of Business, so starting her own company seemed like a no-brainer. After garnering a unique expertise in tax and controller services, Elizabeth decided to open up her own bookkeeping and tax prep firm, Rincon Controller and Tax Services, Inc., in 2012 in Carpinteria, Calif.
Elizabeth says, “I realized that small businesses need the services and guidance that are available to larger companies, but often beyond small business' pocket books. Tax and controller services in particular are typically exclusive corporations, and I wanted to change that.”